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NEW YORK - DISNEY is considering a marketing deal that would unite the Olympic rings and such iconic characters as Mickey Mouse in support of an ESPN-ABC bid for US television rights to upcoming Olympics.
Sports Business Journal reported on Monday that Disney, ESPN's parent company, is working on a pitch for the International Olympic Committee ahead of next month's bidding for 2014 Sochi and 2016 Rio de Janeiro Games television rights.
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Source: http://straitstimes.com.feedsportal.com/c/32792/f/524620/s/14e4e3a5/l/0L0Sstraitstimes0N0CBreakingNews0CSport0CStory0CSTIStory0I6694470Bhtml/story01.htm
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